User Acquisition for Any App

Every app is unique. We tailor our mobile and CTV campaigns to your specific goals, KPIs, and audience—regardless of vertical.

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Verticals We Work With

Beyond gaming, fintech, commerce, and entertainment—we help apps across every category grow their user base.

Health & Wellness

Mental health, telehealth, and wellness apps

Travel & Hospitality

Booking, airlines, hotels, and travel planning

Education

Learning platforms, language apps, and edtech

Social & Communication

Social networks, dating, and messaging apps

Food & Delivery

Food delivery, restaurant apps, and grocery

Fitness

Workout apps, fitness tracking, and sports

Don't see your vertical? We work with apps of all types. Get in touch to discuss your specific needs.

Flexible Solutions for Any Goal

Our programmatic platform adapts to your unique requirements.

Mobile DSP

In-app video, banner, and native ads with custom event optimization

CTV Advertising

Big screen brand awareness with measurable app install attribution

Cross-Screen

Unified campaigns spanning mobile and CTV for full-funnel impact

Tailored to Your Business

We don't believe in one-size-fits-all. Our team works with you to understand your app, your users, and your goals—then builds campaigns designed to deliver results.

  • Custom KPI optimization tailored to your business model
  • Event-based bidding for any post-install action
  • MMP integration for accurate attribution
  • Cross-screen campaigns spanning mobile and CTV
  • Dedicated account team with vertical expertise
  • Flexible campaign structures for unique requirements

How We Work

1
Understand Your Goals

We learn your app, KPIs, and what success looks like

2
Design Custom Campaigns

We build targeting, creative, and optimization strategies

3
Launch & Optimize

We continuously optimize toward your specific KPIs

Proven results across verticals.

See how we've helped apps across industries scale user acquisition profitably.

Scopely achieved 3.2x ROAS with cross-screen UA

We couldn't be happier with the results achieved by adFuel, they have become a strong partner by achieving up to 30% higher ARPDAU while considerably decreasing eCPIs.

Monopoly Go! UA Team
3.2x
ROAS
-28%
CPI vs. goal
+45%
D7 Retention

Ready to grow your app?

Tell us about your app and goals. We'll show you how Adfuel can help.