User Acquisition for Any App
Every app is unique. We tailor our mobile and CTV campaigns to your specific goals, KPIs, and audience—regardless of vertical.

Verticals We Work With
Beyond gaming, fintech, commerce, and entertainment—we help apps across every category grow their user base.
Health & Wellness
Mental health, telehealth, and wellness apps
Travel & Hospitality
Booking, airlines, hotels, and travel planning
Education
Learning platforms, language apps, and edtech
Social & Communication
Social networks, dating, and messaging apps
Food & Delivery
Food delivery, restaurant apps, and grocery
Fitness
Workout apps, fitness tracking, and sports
Don't see your vertical? We work with apps of all types. Get in touch to discuss your specific needs.
Flexible Solutions for Any Goal
Our programmatic platform adapts to your unique requirements.
Mobile DSP
In-app video, banner, and native ads with custom event optimization
CTV Advertising
Big screen brand awareness with measurable app install attribution
Cross-Screen
Unified campaigns spanning mobile and CTV for full-funnel impact
Tailored to Your Business
We don't believe in one-size-fits-all. Our team works with you to understand your app, your users, and your goals—then builds campaigns designed to deliver results.
- Custom KPI optimization tailored to your business model
- Event-based bidding for any post-install action
- MMP integration for accurate attribution
- Cross-screen campaigns spanning mobile and CTV
- Dedicated account team with vertical expertise
- Flexible campaign structures for unique requirements
How We Work
We learn your app, KPIs, and what success looks like
We build targeting, creative, and optimization strategies
We continuously optimize toward your specific KPIs
Proven results across verticals.
See how we've helped apps across industries scale user acquisition profitably.
Scopely achieved 3.2x ROAS with cross-screen UA
“We couldn't be happier with the results achieved by adFuel, they have become a strong partner by achieving up to 30% higher ARPDAU while considerably decreasing eCPIs.”

Ready to grow your app?
Tell us about your app and goals. We'll show you how Adfuel can help.