About Adfuel
We're a performance-focused user acquisition partner for apps and games, helping studios and marketers drive installs and high-value users through programmatic mobile and CTV.
Our Mission
Driving measurable growth for apps and games
Every impression should drive toward a business outcome. That's why we've built a platform and team focused entirely on performance.
What We Do
Programmatic Mobile UA
DSP-powered campaigns for in-app and mobile web
Programmatic CTV
Measurable connected TV for app growth
Managed Services
Full-service UA with strategy, trading, and optimization
Our Values
The principles that guide how we work.
Performance First
Every decision we make is driven by outcomes. We optimize for the metrics that matter to your business.
Technology-Led
Our DSP and optimization systems are built in-house, giving us control over every aspect of performance.
Client-Centric
Your success is our success. We treat every campaign as if it were our own and go the extra mile.
Data-Driven
Decisions are backed by data. We measure, learn, and iterate to continuously improve results.
Always Responsive
Fast answers, quick turnarounds. We know time matters in performance marketing.
True Partnership
We work as an extension of your team, aligned on goals and transparent in our approach.
Success-Obsessed
We're not satisfied until you hit your goals. Your wins are what drive us forward.
Trust & Transparency
No hidden fees, no black boxes. Full visibility into performance, spend, and strategy.
Global Reach
We run campaigns across North America, Europe, APAC, and LATAM, with inventory access to major exchanges and publishers worldwide.
Brand Safety & Compliance
We maintain strict inventory quality standards, fraud prevention measures, and compliance with privacy regulations including GDPR and CCPA.