Programmatic CTV for App Growth
Connected TV advertising designed for performance, not just reach. Track installs and events from the big screen to mobile.
Why CTV for App Growth?
CTV isn't just for brand awareness. With the right measurement, it's a powerful performance channel.
Big Screen Impact
Premium, non-skippable placements that capture attention in lean-back viewing environments
Precision Targeting
Household and device-level targeting with audience segments and contextual alignment
Performance Attribution
MMP-integrated measurement connecting CTV impressions to mobile installs and events
Incremental Reach
Access cord-cutters and light mobile users who are harder to reach on mobile alone
Targeting & Segmentation
Reach the right households with precision CTV targeting.
- Demographic targeting (age, gender, HHI)
- Geographic targeting down to DMA/zip
- Interest and behavioral segments
- Contextual (content genre, ratings)
- Device and platform targeting
- First-party data onboarding
CTV Measurement
Bridge the gap between CTV impressions and mobile app outcomes.
View-Through Attribution
Track installs and events that occur after CTV ad exposure
Incremental Lift Studies
Measure the true impact of CTV on your conversion metrics
Cross-Device Graphs
Connect household CTV exposure to individual mobile devices
MMP Integration
Native integration with AppsFlyer, Adjust, and other MMPs
Cross-Screen Retargeting
Turn CTV awareness into mobile action. Retarget households exposed to your CTV ads with mobile campaigns to drive the install.
- CTV-to-mobile sequential messaging
- Unified frequency management
- Holistic cross-screen reporting
CTV-Only Engagements Available
Run CTV campaigns independently or combine with mobile. No bundling required. Choose the approach that fits your strategy.
Measurement & Attribution
Full integration with major MMPs for accurate attribution and post-install optimization.
- Real-time postback integration
- Post-install event optimization
- SKAdNetwork support
- Fraud prevention and IVT filtering
Ready to explore CTV for your app?
Talk to our CTV specialists about how connected TV can drive measurable growth for your app.