Acquire High-Value Financial Users

Drive account signups, deposits, and transactions with performance-focused user acquisition across mobile and CTV.

Learn More

Fintech UA Challenges

We understand the unique demands of financial services marketing.

Compliance Requirements

Strict ad policies and regional regulations add complexity

High-Value Targeting

Reaching qualified users with financial intent is competitive

Long Conversion Paths

Multi-step onboarding requires post-install optimization

LTV Variability

User value varies widely, so optimizing for quality is essential

How Adfuel Helps

Run mobile-only, CTV-only, or cross-screen campaigns optimized for fintech KPIs.

Mobile Only

Reach users in-app and on mobile web with intent-based targeting

CTV Only

Build trust with premium, brand-safe CTV placements

Cross-Screen

CTV awareness plus mobile retargeting for full-funnel conversion

Fintech KPIs

We optimize for the metrics that matter to financial apps.

CPA
Cost per account signup or verification
CPE
Cost per first deposit or transaction
CAC
Customer acquisition cost relative to LTV
ROAS
Return on ad spend over 30/90/180 days

Post-Install Events

Optimize for the events that drive real business value.

  • Account registration
  • KYC completion
  • First deposit
  • First trade / transaction
  • Card activation
  • Recurring deposit setup

Proven results for fintech apps.

See how we've helped financial apps scale user acquisition profitably.

Cash App scaled installs 4x while maintaining CPA targets

adFuel's access to thousands of app publishers meant we could access quality inventory, key to growing our user base while enjoying a 20% increase in retention rates.

Square's Team
4x
Install Growth
-35%
CPA vs. target
+62%
User LTV

Ready to grow your fintech user base?

Talk to our fintech specialists about performance-focused user acquisition.