Programmatic Mobile UA

Drive app installs and in-app events with our DSP-powered mobile user acquisition. Real-time bidding, AI optimization, and full MMP integration.

Book a Demo
Learn More

DSP Capabilities

Enterprise-grade programmatic technology built for performance marketers.

Real-Time Bidding

Millisecond-level decisions on every impression, optimizing for your target outcomes

Advanced Targeting

Audience segmentation, contextual targeting, and lookalike modeling

Inventory Scope

Access to premium in-app and mobile web inventory across global exchanges

AI Optimization

Machine learning models continuously improve bidding and targeting decisions

Ad Formats

Run the formats that work best for your app and audience.

Video
High-impact video ads across in-app placements
Interstitial
Full-screen ads at natural transition points
Rewarded
Opt-in ads with user rewards for engagement
Native
Seamlessly integrated ads matching app content
Banner
Standard display formats for broad reach
Playable
Interactive demo ads for gaming apps

Performance Models

Pay for the outcomes that matter to your business.

CPI
Cost per install. Pay for completed app installs.
CPE
Cost per event. Pay for post-install actions.
CPA
Cost per acquisition. Pay for purchases or signups.
ROAS
Return on ad spend. Optimize for revenue outcomes.

Measurement & Attribution

Full integration with major MMPs for accurate attribution and post-install optimization.

  • Real-time postback integration
  • Post-install event optimization
  • SKAdNetwork support
  • Fraud prevention and IVT filtering
AppsFlyer
Adjust
Branch
Singular
Kochava
Tenjin
Airbridge
mParticle
Firebase
myTracker

Use Standalone or Combine with CTV

Run mobile campaigns independently, or pair with our CTV solution for cross-screen reach. The Mobile DSP works as a standalone product, no bundling required.

Explore CTV
Mobile Only
Cross-Screen

Ready to launch mobile campaigns?

Get in touch to see the Adfuel DSP in action and discuss your mobile UA goals.

Contact Us