User Acquisition for Mobile Games
Drive installs and high-value players with event-based optimization, ROAS-focused campaigns, and cross-screen reach.
Gaming UA Challenges
We understand what gaming marketers face—and we're built to solve it.
Rising CPIs
Competition for quality installs drives up acquisition costs
Retention Pressure
Acquiring users who engage beyond Day 1 is increasingly difficult
ROAS Targets
Hitting revenue goals requires optimizing for LTV, not just installs
Creative Fatigue
Ad creative performance degrades quickly in competitive markets
How Adfuel Helps
Run mobile-only, CTV-only, or cross-screen campaigns optimized for gaming KPIs.
Mobile Only
In-app video, rewarded, and playable ads with event-based optimization
CTV Only
Big screen awareness with measurable install attribution
Cross-Screen
CTV-to-mobile retargeting for full-funnel gaming campaigns
Gaming KPIs
We optimize for the metrics that matter to gaming studios.
Post-Install Events
Optimize beyond installs. Target users who engage and monetize.
- Tutorial completion
- First purchase / IAP
- Level completion
- Session milestones
- Currency spend events
- Subscription start
Proven results for gaming apps.
See how we've helped gaming studios scale user acquisition profitably.
Scopely achieved 3.2x ROAS with cross-screen UA
“We couldn't be happier with the results achieved by adFuel, they have become a strong partner by achieving up to 30% higher ARPDAU while considerably decreasing eCPIs.”
Ready to level up your game's UA?
Talk to our gaming specialists about how Adfuel can drive installs and revenue.