Blog & Insights
News and tips from our mobile marketing experts. Insights on user acquisition, CTV advertising, and performance marketing for apps and games.
All Articles
Topics:
User Acquisition
Why Low CPI Can Hurt Your User Acquisition Performance
Low CPI is not the same as strong user acquisition performance. Learn how to judge campaigns on retention, ROAS and user value, and why higher CPI can still win.
User Acquisition
adFuel Performance Marketing: What We Actually Do for Mobile Growth
See what adFuel performance marketing really means. How we connect UA strategy, media buying, cross-screen inventory, measurement and optimization to drive measurable app growth.
Creatives
When to Stop Optimizing for Installs and Switch from CPI to ROAS
Running app campaigns on CPI long after you have revenue signals quietly kills profit. Learn when and how to switch from install optimization to ROAS-based bidding without tanking volume.
Creatives
Best Practices for Playable Ads in Mobile Apps
Interactive advertising through playable formats enables brands to forge compelling narratives while boosting user engagement and awareness.
Fraud & Compliance
Understanding the Digital Services Act (DSA)
The DSA represents a significant regulatory shift affecting digital platforms in the EU and UK, with particular emphasis on mobile advertising transparency.
Industry Trends
Key Differences between AI & ML in Ad Tech
Many industry professionals conflate artificial intelligence with machine learning, particularly within advertising technology, despite representing distinct concepts.
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