Blog & Insights
News and tips from our mobile marketing experts. Insights on user acquisition, CTV advertising, and performance marketing for apps and games.
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Creatives
Best Practices for Playable Ads in Mobile Apps
Interactive advertising through playable formats enables brands to forge compelling narratives while boosting user engagement and awareness.
Fraud & Compliance
Understanding the Digital Services Act (DSA)
The DSA represents a significant regulatory shift affecting digital platforms in the EU and UK, with particular emphasis on mobile advertising transparency.
Industry Trends
Key Differences between AI & ML in Ad Tech
Many industry professionals conflate artificial intelligence with machine learning, particularly within advertising technology, despite representing distinct concepts.
Industry Trends
Understanding Demand-Side Platforms (DSP)
A Demand-Side Platform (DSP) represents essential software enabling advertisers to acquire and manage digital ad placements across publisher sites and mobile applications.
Fraud & Compliance
Mobile App Marketing in a Privacy-Focused Era
As privacy regulations tighten, marketers must adapt strategies to balance user privacy with effective performance marketing.
Creatives
Maximizing Your App's Revenue with Banner and Native Ads
Mobile app developers require monetization strategies balancing revenue generation with user experience. While full-screen formats exist, banners and native ads offer untapped potential.
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