Drive Installs and Purchases
Acquire shoppers who convert with performance-focused campaigns across mobile and CTV.
Commerce UA Challenges
We understand the demands of commerce and marketplace marketing.
Install to Purchase Gap
Converting app installers to first-time buyers requires optimization
Seasonal Variability
Demand fluctuates with seasons, sales, and promotional events
ROAS Pressure
Competitive margins demand efficient customer acquisition
Quality Over Quantity
Acquiring buyers who return requires targeting beyond installs
How Adfuel Helps
Run mobile-only, CTV-only, or cross-screen campaigns optimized for commerce KPIs.
Mobile Only
Reach shoppers in-app with purchase-intent targeting
CTV Only
Showcase products on the big screen with trackable outcomes
Cross-Screen
CTV awareness to mobile conversion for peak shopping periods
Commerce KPIs
We optimize for the metrics that drive commerce revenue.
Post-Install Events
Optimize for the shopping behaviors that matter.
- Add to cart
- First purchase
- Registration / signup
- Product view
- Wishlist add
- Repeat purchase
Proven results for commerce apps.
See how we've helped commerce brands scale user acquisition profitably.
Wowcher drove 2.8x more first purchases with programmatic UA
“adFuel has proven to be a very strong user acquisition partner. Their expertise is evident, they consistently bring quality users and exceed our ROAS targets.”
Ready to drive more purchases?
Talk to our commerce specialists about acquiring shoppers who convert.